We are Deepti and Sundar, first-generation entrepreneurs and the proud co-founders of Ajna Hospitality. Our journey began in 2011 when we took a bold leap from successful corporate careers in human resources to pursue our passion for food by establishing 22nd Parallel, an exclusive South Indian vegetarian restaurant in Vadodara.

22nd Parallel has quickly become Vadodara’s premier destination for authentic South Indian dining. With a commitment to traditional culinary practices, we stand out in a market increasingly favoring specialty dining over generic multi-cuisine options. This unique focus presents an excellent opportunity for aspiring entrepreneurs looking to enter the food and beverage industry, whether through casual dining or quick service formats.

Our enthusiasm for this venture attracted our close friend, Chef Ajith, who has become an invaluable asset to our team. Over the past 11 years, we've expanded our footprint to 11 restaurants across four cities. Recognizing the need for a more structured approach to growth and innovation, we founded Ajna Hospitality LLP in 2022, incorporating our successful brands, 22nd Parallel and Idlikaaran by 22nd Parallel. Today, we proudly operate 12 outlets across Gujarat and Maharashtra.

At Ajna, we are excited to collaborate with like-minded entrepreneurs through franchising, enabling the expansion of 22nd Parallel and Idlikaaran by 22nd Parallel across the country and beyond. This not only fosters personal and professional growth for us but also allows us to engage with and support the communities we serve. Together, we aspire to share the rich traditions and vibrant flavors of Southern India with the world.

Key Highlights of 22nd Parallel:

• Award-Winning Brand: Recognized for our commitment to quality and customer satisfaction, with a proven track record of steady and sustainable growth in every market we enter.
• Attractive Investment: We offer a moderate investment opportunity with the potential for high returns.
• Supportive Franchise Model: Lower royalty fees combined with a high level of operational support ensure that our franchisees thrive.
• Franchise Owned Franchise Operated (FOFO): Our model grants greater autonomy to franchisees, allowing them to manage their operations while adhering to our brand values.
• Consistency in Quality: Our unique food production model guarantees consistent quality and freshness in every dish.
• Ongoing Support: We provide continuous audits and hands-on support to ensure that each franchisee stays aligned with our brand’s core values and approach.

Join us at Ajna as we embark on this exciting journey together, bringing the authentic tastes of Southern India to a global audience!